Many freelancers have questions on what’s search engine optimization; what’s search engine optimization copywriting; what’s search engine optimization writing. This text explains – intimately – what that is. And, the way to earn a living from it as a contract author.
What’s Search Engine Optimization (SEO)?
search engine optimization is an acronym for the phrase “SEO.” Search engine marketing is all about doing particular issues to your website to drive extra site visitors to it to be able to improve online gross sales – and site visitors.
What are a few of these “issues?”
There are numerous, however, right here we’ll focus on what it’s because it applies to freelance writers. And, this implies writing textual content in a sure method in order that net surfers (ie, web customers) can land on a specific website.
What’s Search Engine Optimization As It Pertains to Freelance Writers?
What freelance writers must be involved with is key phrases. What are key phrases? Key phrases are the phrases and phrases that net surfers kind at once they seek for issues online.
For instance, as an instance, you have been all in favor of beginning a foreclosures cleanup enterprise. Chances are you’ll not know something about it aside from foreclosures are scorching within the information proper now and you have an interest in beginning this type of firm.
So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, and so on.) and sort within the key phrases “foreclosures cleansing enterprise” or “foreclosures cleansing” or “foreclosures cleanup” or another related key phrase.
Be aware: Once you kind phrases right into a search engine to seek out one thing on the web, the phrases you kind in are referred to as a key phrase (one phrase) or a key phrase (two or extra phrases with commas in between).
How Companies Get to the High of Search Engine Outcomes
Once you kind in these phrases and hit “ENTER”, a bunch of websites pop up and also you begin to surf (ie, click on on the outcomes) and begin investigating the websites to see if they have the knowledge you want.
The websites that pop up are the outcomes that SERPS like Google, Yahoo, MSN, et al assume are probably the most related to the key phrase (aka search phrase) you typed in. Firms pay some huge cash to be among the many first two or three pages within the outcomes that SERPS return.
Why Search Engine Optimization Copywriters Are So Popular
One of many methods they get to pop up within the first two or three pages of outcomes is to have related textual content that accommodates the correct key phrase phrases. And, that is the place you as an search engine optimization copywriter could make some huge cash. You write the textual content that their website must pop up excessive in search engine outcomes.
Many instances, corporations will merely provide you with a bunch of key phrase phrases and allow you to write what you need — so long as it is a sure size (normally 300-500 phrases).
There are numerous freelance writers – lots of 1000’s, if not a number of million. BUT, solely a tiny minority know what search engine optimization is and the way to write this sort of copy. And, because of this they’re so in demand.
search engine optimization copywriters have an in-demand talent. And, as increasingly corporations transfer bigger parts of their promoting budgets to web advertising, there’s an excellent better demand for his or her abilities.
Within the SearcheEngineWatch article, The search engine optimization Copywriter: Wordsmithing the Internet, William Flaiz, underscores the significance of an search engine optimization copywriter. He writes:
“The position of the company search engine optimization copywriter is exclusive as a result of…. Instantly, the author should optimize press releases, craft articles for social information, monitor social community communications, and develop wiki content material…. a robust search engine optimization copywriter is adaptable and able to internalizing a whole lot of new data extraordinarily rapidly. These distinctive people have quick turn out to be the spine of many search engine optimization engagements. If content material is king, then they [SEO copywriters] are the kingmakers.”
And because of this search engine optimization copywriters can cost a premium for his or her companies. For those who’re searching for a solution to begin or maximize your revenue as an internet freelance author, then search engine optimization copywriting is that they solution to go.