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Author: Admin

Regardless of size, building a Web site is similar to building a house. There are many decisions to make along the way, most sellers will try to sell the owners on more than they need, and if one is not careful, the project can end up costing more than anticipated. However, when implemented properly, a marketer with little technical knowledge can...

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Is this the correct solution? I'm starting to notice that more and more small business owners are beginning to recognize that advanced web design is the way forward. A website that is not just a static, standalone solution. It must be integrated within the overall internet marketing strategy. Every element of the web design must portray the business....

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In an article at mad.co.uk, Stirling University Professor Gerard Hastings discusses a curious trend in social consumption during our current economic crisis. Protected (or bubble-wrapped) brands are those named consumer items that are so trusted by shoppers, that they remain unaffected even when shoppers are cutting back and opting for cheaper varieties elsewhere. In light of the growing interest in business and marketing via the...

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Over the last several years a typical conversation at a cocktail party surrounded the state of the residential real estate market. At first, everyone was discussing the huge gains that they were seeing in their property value and how they were considering purchasing additional homes as investments. Today that style of talk about real estate has changed to how people can...

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One of the most cost-effective ways to grow your business is through e-mail marketing. Whether you publish electronic newsletters or simple promotional e-mail messages, most businesses find that the return on investment is substantive. As e-mail addresses change and subscribers opt out of mailing lists for various reasons, you will want to have an ongoing initiative to capture new subscribers....

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For the creative industry, the credit crunch has created opportunities, as much as it has reduced potential income. With two successful quarters of economic contracting, businesses need to make savings and a reduction in marketing spend is often a soft target. For many organizations, the pressures that marketing & design agencies are facing is creating the opportunity to have marketing products...

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Traditionally people understand newspaper ads, billboards, tv commercials as the understood way of marketing. However its just as important to move with the times in Marketing as with anything else. This is where the internet and online space comes in. The average apparel store promoting its latest design online is no longer abnormal. People enjoy getting their information at...

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Building a website on your own can be a long and drawn out task. Making it even longer is learning how to do it all: planning, design, and coding. But with a little knowledge, a few tools, and a tip in the right direction, you can easily build your website for free.Start off by getting some knowledge on HTML (hyper text markup language). This is...

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