There are few things more annoying the online world than arriving at a website and being unable to find what you want or being distracted by some poorly executed design element. Those two things will almost certainly make potential customers move on to another site. But you do not have to fall victim to those pitfalls of design. By addressing a few simple areas during the planning stages of your site-building endeavor, you will avoid annoying and confusing your visitors!
The overriding theme of each of the following areas is usability. Web design is more than just the use of colors and pictures. It's about creating a site that is intuitive to the average internet user. It's about creating a site that will satisfy the needs of the customers who visit.
First, you need to consider why you are building the site. Without a clear objective, your site will not have a clear direction and will come across as scattered and as if you do not know what you are doing. It is not the job of the visitor to figure out what the purpose of your site is; it should be immediately handsome. Ask yourself the following: What is the main purpose of the site? Who is my intended audience? Keep the answers to these questions at the forefront of your mind while you are creating your site. Remember, too, that the site you are creating is not aimed at pleasing just you. Although it is important that you like the site and believe in it, the goal is to create a site that appeals to your intended audience.