Prepare yourself for the summary of SEO. SEO or search engine optimization is the process of improving or increase the quality and quantity of traffic to your website via search engine organic result listings. Getting your site on the first page of Google for a certain keyword is what all internet marketers want when attacking a niche. A high ranking in Google usually means a WHOLE lot of traffic and traffic my friends means $$ cash money. I just love explaining that but now it's time to move on to SEO or search engine optimization which simply means trying to get your website to be number 1 on Google. Now that's just my simple definition, I know we can not always get something to be number 1 on Google, but I sure have that intention when I'm using different SEO techniques on a specific niche. You may not get the first spot but if you get on the first page that is still an accomplishment and will bring traffic and that is a simple summary of SEO.
Out of all search engines, Google has the largest market share. Google is hands down the biggest search engine out there and that is why I do not waste my time talking about other ones. Yeah they will bring traffic but Google is the big dog you want to work on and you will probably be ranked high in other search engines as a bonus. Achieving high search engine ranking can be a tough task depending on the competition in your niche and how savage your SEO skills are. I will provide you with a brief outline for these skills
You have to build links, and people make it sound so simple, but it really is not. The more quality links pointing to your site the more weight your site has in the eyes of Google which means high search engine rankings. You can imagine that when everyone wants to have one-way links pointing to their site while having no out-bound links things might get a little crazy. Submitting your site to directories, do follow blog commentary, social bookmarking and article submission are some of the big ways to get back links to your site.
Backend SEO is also very important, you want to make it as easy as possible for search engine bots to spider your site and index your content. For example a forum could have a modification that causes the thread title to come up in the url making the forum optimized. A sitemap is a great tool to make your site more search engine friendly.
Do keyword research for high volume low competition keywords. From there you want to make sure the keyword shows up frequently on your page especially in the title tag. During this process do not let a low competition keyword make you forget what your content is really geared towards. Another factor is if the keyword will actually convert for you. Who knows you might want to take the time to go though the different pages on your site and rethink the titles. Make sure you jump on a domain name ASAP The length of time your website has been established plays a role in your search engine ranking, and this is obviously a factor you can not control.
Now get out there and start optimizing something.