If you are looking for how to get more business for your local business, then app marketing is the ideal solution. App marketing makes use of a business app that is customized to your specific needs that local residents download and who then receive notifications from you about specials, discounts, loyalty programs and new products. So why is app marketing making such a big splash in the marketing world right now?
App Marketing is The New Search Engine
The New York Times has stated that mobile marketing is the most powerful media ever invented and on 7th July 2011, Apple announced that they had reached the 15 billion download mark, just less than six months after reaching the 10 billion mark. Apps for tablets and smartphones is the fastest growing industry in marketing terms and until now getting a business app in order to get more business was just too much for many small local businesses.
Fortunately technology has advanced and the first affordable platforms for business apps are being developed right now. This means that small businesses can now afford to take advantage of the huge growth and can ensure that they are in the front of the massive growth trend.
What Can A Business App Do for Your Business?
Customized apps can include such features as loyalty reward programs, listings of business products and maps to show customers where you are located, as well as a one touch contact to you and your services. The most effective feature for marketing purposes is the push notifications which you can send informing local residents of specials, discounts, freebies and new products.
In traditional email marketing, the average open and read rate is just 4% while with app marketing it is estimated to be 97% and almost always read within one hour of being sent. You can start to bring customers through the doors within minutes of sending out a notification.
How Much Does It Cost?
The cost of building a customized business app would, until recently, have cost you anywhere between five and fifteen thousand dollars to develop. This can now be achieved for a fraction of the price at a mere $ 1500 development fee and the running service fee of no more than $ 40 a month. For this investment you can send unlimited notifications about new products, services, discounts, specials and entice customers into your shop with fun, interactive loyalty programs. If you have the time, we can even show you how to build your own app for even more savings.
Not only are your notification geographically targeted and permission based, but they are likely to result in an instant return on your investment. The effectiveness of this type of marketing will ensure that you can get more clients through the door and generate more sales at a touch of a button.
There are various marketing techniques used as ways on how to get more business, but with 80% of the world population owning a mobile phone and 5x more people using mobiles than computers, app marketing is the future of marketing and small businesses can take advantage right now.