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Email Marketing – How to Increase Conversion Rates

It is the wish for all marketers and businesses to have a higher conversion rates in their business. With increased conversion rates, it means more people who visit the website turn out to be customers who buy your product or use your services. There are some tips that have to be adopted to ensure increased conversion rates.

One effective means of increasing your conversion rates lies in having a home page that clearly defines what you do. Instead of having just plain sentences in the page, use interesting and forceful sentences that will make a person more interested in dealing with you. Keep a promise of providing them with a continuous stream of your product wherein they need not look elsewhere anymore.

Offering offers if the customer deals with you prove to be a real customer puller. This means you could offer something free, like a calculator if the customer buys a printer from you. Or you could offer better prices for longer subscriptions or thirty days' free offer for software, free shipping; anything you think is feasible in roping in customers for your business.

Most buyers are nervous about ordering over the phone or mailing an envelope. So why not offer them a guarantee where if the client is not happy with what they receive, they will get their money back. There is no point in writing this guarantee in small print somewhere on the site. Make sure that it is found in bold, where a surfer can see it immediately when deciding to buy your product. Once you implement these tips in your business website, you are sure to find increased conversion rates

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