Have you heard of the "blink test?" That's how long it takes for a visitor to decide whether or not they trust your website. In this Internet age, you have only a few seconds to make a good impression on a public that has been conditioned to want everything instantly.
So if your page takes too long to load, you will never get a chance to make a good impression on them in the first place. If it looks rough or unprofessional, they will think you are an amateur who does not know your business. If they notice an inconsistent URL, they may think you are out to deceive them or lure them into some sort of danger.
One can understand why shoppers feel this way. New stories of fraud come out in the news every day. With phishing schemes, Trojan viruses, worms, and other threats unintelligible to people who are not up-to-date on technology, every link we follow on the web has the potential to download something malicious onto our computers and invade our wallets and our privacy.
With all this distrust in potential clients' minds when they visit a new website, what can less savvy entrepreneurs do to make sure their website reflect their own trustworthiness and the validity of their products?
This is why web design services exist. These companies specialize in consulting with their clients to understand their vision and translate it into visual appeal. A good web design service will take the time to understand your business. They take into consideration your desired customer base. Then they help you generate content to appeal to potential customers, and take time to convert it into a visual product that will eventually translate into sales.
Web designers are responsible for knowing how to make your site load quickly. The elements of the home page need to load within two seconds. They understand the technology behind making this happen – how to format the pictures, what development framework to build the site on.
Web designers know graphic design. There is a big gap between your idea of a logo in your chosen colors, conveying a crisp, professional (or country, down home) image, and actually transferring that to pixels on the screen. You need a service that can do this or tell you where to get it done. A web design service will help you create a unified impression across the pages of your website.
Finally, proper web design should help drive traffic to your site. The right URL's will contain keywords that help your site appear higher in Google results. Your content matters as well. If you are just sitting down and using "stream of consciousness" to ramble along with your thoughts, chances are you are not focused on the keywords potential clients are searching for. Perhaps you could use some help sharpening the focus of your material to draw web traffic. Again, a web design service will either know how to do this, or know how to get it done.
In short, the proper web design service can make or break your sales strategy. Do you want to project a professional image on the web? Then work with professionals to design your site.