According to the sixth annual Localeze / 15miles / comScore Local Search Study, by December 2012, mobile search in the US was up by 26%, equaling 113.1 million seekers. That's just mobile phones. Tablet use was up by 19%. These increases can not be ignored. So what can you do to make sure you cater to mobile and tablet users?
When smartphones first hit the market, "mobile sites" was the go to for cutting edge sites. The end result was several different versions of the same site that did not really cater to the audience. Sometimes one version was updated while another was not. As soon as a new device came out, the mobile version of your site did not quite work right. The solution is not complicated. Let me introduce you to responsive web design.
Go Responsive To Meet Every Need
What if you could create a single site that fits every device, no matter how big or small? Would not that make your life so much easier? One of the newest and best technologies around is responsive web design. It automatically optimizes itself to match the device your site is being viewed on. You create a single site and visitors will be amazed at how well you cater to all their various devices. The great thing is it's actually a low cost solution.
Why Two Versions Are not Enough
Some site owners try to create a desktop / laptop version and a mobile / tablet version. They believe two sites will not be that hard to maintain. Anytime you double the workload, you double the possibility for mistakes. You double your analytic work and may not realize what elements are really working for your site and which are not until visitors have moved on to your competitor.
You should never make things harder on yourself. When you can not predict where your visitors will come from, choose the solution that covers all your bases. One site, one set of content, one stop analytics, one site to update – you get the idea.
How It Works
When you create your website using mobile / responsive web design, your site adjusts to include the most important elements at the forefront. Text and images adjust to best fit a visitor's screen without the visitor having to scroll endlessly or zoom in just to see a few sentences. During the setup process, you choose which sections of your site are essential. The responsive design then creates mobile and tablet versions automatically.
Still In The Works
The way users surf the Internet has changed so quickly that web design is still struggling to catch up. However, responsive design is not something to shrough off. The answer is finally here. While it's not perfect yet, it is the new web design choice for anyone who really wants to make their site available to anyone anywhere. Check your competitors. Some are probably already utilizing the new technology. Should not you be too?